Zoho Campaigns
Email and SMS marketing with workflows and deep analytics
Overview
Zoho Campaigns is an email marketing software for marketing teams that combines email and SMS campaigns with automation workflows and list growth tools. Drag-and-drop templates, A/B testing, and personalisation optimise inbox placement, while pre-built and custom workflows automate lead nurture journeys. Contact segmentation, opt-in forms, and geo-analytics reports give marketers visibility into clicks, opens, device splits, and deliverability on a single dashboard.
Key Features
6 capabilities across the Email Marketing workflow.
Drag-Drop Email Builder
Pre-designed templates and a visual editor for images, CTAs, and responsive layouts
Automation Workflows
Pre-built and custom lead-nurture journeys triggered by user behaviour or lists
A/B Testing
Split-test subject lines, CTAs, and content variants to maximise campaign performance