Wati is a WhatsApp marketing software for SMBs and enterprises needing to scale customer engagement on the WhatsApp Business API. It enables broadcast campaigns, no-code chatbots, shared team inbox, and automated workflows for sales, support, and marketing. With CRM integrations, click-to-WhatsApp ad tracking, and bulk messaging templates, Wati helps brands convert leads, recover abandoned carts, and provide real-time customer service through the WhatsApp Business Platform.