Salesforce Marketing Cloud
by Salesforce
AI-powered cross-channel email and journey marketing platform
Overview
Salesforce Marketing Cloud is an email marketing software for businesses that delivers personalized email, mobile, and web campaigns at scale. The Starter Suite begins at $25 per user per month with basic email tools, while enterprise editions add Journey Builder for cross-channel automation, mobile messaging, and Einstein AI personalization. Larger Basic, Pro, and Corporate plans start at $400 to $3,750 per month and require an annual contract, with content creation, integrations, and advanced analytics built in.
Key Features
4 capabilities across the Email Marketing workflow.
Email Studio
Build, segment, and send personalized email campaigns with drag-and-drop content blocks and templates.
Journey Builder
Design automated cross-channel customer journeys spanning email, mobile, web, and ads.
Einstein AI
AI-powered send-time optimization, content selection, and personalization for higher engagement.