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by Salesforce
Salesforce-native B2B marketing automation with Einstein AI lead scoring
Pardot, now branded Salesforce Marketing Cloud Account Engagement, is a B2B marketing automation platform that connects native to Salesforce CRM. It supports email marketing, lead nurturing, lead scoring, dynamic content, landing pages, and ROI reporting, with Einstein AI-driven predictive scoring and send-time optimization on higher tiers. Pricing spans Growth at USD 1,250/month, Plus at USD 2,500, Advanced at USD 4,000, and Premium at USD 15,000, all billed annually.
6 capabilities across the Marketing Automation workflow.
Drip and behaviour-triggered email sequences guide prospects through tailored buying paths.
Score engagement and grade fit, with Einstein predictive scoring on Advanced and Premium tiers.
Bi-directional sync with Salesforce CRM unifies marketing and sales activity on every record.
Build branded landing pages and forms with dynamic content personalisation per visitor segment.
Multi-touch attribution shows which campaigns and assets influenced pipeline and revenue.
Account identification and targeting tools align outbound to high-value target accounts.
All prices in USD. Contact vendor for enterprise & annual discounts.
flat · billed monthly
flat · billed monthly
flat · billed monthly
flat · billed monthly
